JCA is delighted to welcome Ikemitsu Enterprises as a new partner.

Ikemitsu Enterprises has imported alcoholic beverages from around the world since 1985 with the aim to provide international experiences to people who live in Japan.

*The consumption of alcoholic beverages is forbidden for persons under the age of 20 (minors) in Japan.

Cricket, a sport that is popular in the Commonwealth, is also a place that you can enjoy international experiences as it is enjoyed in Japan by people from around the world. It also has a very social culture where having a drink after a match is popular.

Ikemitsu Enterprises will be proving the JCA mainly with Lion Beer (Lager and Stout), the most popular  beer in Sri Lanka, which will be made available at Cricket events and grounds.

• Comment from Naoki Alex Miyaji, CEO, Japan Cricket Association:

Many Cricket players enjoy a drink after the match with their team mates and opposition. Lion beer is the perfect drink for many to enjoy at Cricket regardless of whether they play or not. We are looking forward to collaborating with Ikemitsu Enterprises to provide enjoyable international experiences for many.

• Comment from Mr. Yasuhiro Kishida, Presiden, Ikemitsu Enterprises:

Our company does not only import and sell alcoholic beverages, but also provides opportunities for many people to learn about the country’s background, characteristics, and culture such as food, tradition, and sports. Cricket is a very popular sport in Sri Lanka, and through Lion beer we would like to promote the attractions of Sri Lanka and contribute to the development of cricket in Japan. In addition, Lion beer is a beer that goes very well with spicy food, especially curry, and we hope that it will be enjoyed and help create new forms of communication in the cricket community in Japan, which has many players who are from countries where curry is the national dish, and connect players and fans from different countries.

[About Ikemitsu Enterprises Co., Ltd.]

Ikemitsu Enterprises has imported alcoholic beverages from around the world since 1985 with the aim to provide international experiences while living in Japan.Currently, we handle approximately 60 types of alcoholic beverages from 15 countries, and sell them through wholesalers and liquor stores to international restaurants, beer bars, clubs, and other restaurants and retailers. We also have stalls at various outdoor and indoor events. We promote our products and the attractions of each country through social media platforms.

Ikemitsu Enterprises Website: https://www.ikemitsu.co.jp/