Important news

Partnership with Mitsui Norin renewed

  • 2023-10-01
  • Important news
  • News & Articles

We are delighted to announce the renewal of our partnership with Mitsui Nori as our Tea Partner.

This partnership, formed in 2021, has led to the JCA and Mitsui Norin collaborating to deliver smiles through Cricket and tea. Mitsui Norin have provide tea experiences at JCA events while supplying the JCA with tea products which are available at the Tea Room, at the Sano International Cricket Ground.

JCA CEO, Naoki Alex Miyaji said, “This partnership has provided Cricket participants in Japan with hot tea in the cooler months and iced tea in the summer. Tea and Cricket are both enjoyed by all in diverse ways. I am excited to be able to continue working with Mitsui Norin to provide further enjoyment through “Cricket with Tea””.

Meanwhile Kentaro Kikuchi, Executive General Manager of Mitsui Norin said, “Cricket is the second largest sports in the world. It is not just a sport loved around the world, but it also has a wonderful culture that is represented by the tea breaks. I hope we can support to preserve this culture by providing excitement through Cricket and a relaxed experience through tea. I hope many people will enjoy “Cricket with Tea” experiences we aim to provide, in partnership with the Japan Cricket Association”.

About Mitsui Norin Co., Ltd:

Mitsui Norin’s history can be traced back to the foundation of Mitsui & Co in 1909. It established the first Japanese black tea brand “Mitsui Black Tea” (currently “Nittoh Black Tea”) in 1927. Today, not only does it import high quality tea from countries where Cricket is popular, such as India and Sri Lanka, but it also promotes the culture of black tea. Mitsui Norin will continue to innovate while protecting core values such as quality and tradition.