Our Mission

• To enrich lives and communities, and to bring people, communities, and countries closer together, through the sport, spirit, and community of cricket.

Our Vision (2013-2017)

• A Shining Sport of Choice

Strategic Pillars

1. Promotion
   Increasing junior participation, educating teachers, increasing media exposure
2. Playing
   Developing playing opportunities and facilities
3. Performance
   Running National Championships, High Performance Programs, International competitions, developing facilities
4. Leadership
   Improve governance, establishing regional associations
5. Investment
   Increase income

2016 Priorities

• City of Cricket
  Further develop the “Cities of Cricket” in Sano, Akishima, and Sammu
• Junior Participation Programme – Cricket Blast
  Increase the number of schools playing cricket and the number of teachers teaching cricket in class.
• Junior Pathway
  Strengthen the player pathway for U15 & U19 age groups.
• East Asia Cup
  Deliver a well organised and well attended event hosting China, Hong Kong Dragons, and Korea.
• Organisation Development
  Develop good governance structures, capable staff, and functioning Regional Associations
• Communication
  Improve communication through implementing a Media & Communication Strategy