We are delighted to announce the renewal of our partnership with Mitsui Nori as our Tea Partner for a fourth year.

Since the start of this partnership in 2021, we have worked with Mitsui Norin to deliver smiles through tea and cricket. At the tea room at the Sano City International Cricket Ground, we offer standard iced tea and hot tea using Mitsui Norin products, as well as arranged menus such as masala chai and ginger lemon squash that use locally produced ginger products in addition to Mitsui Norin products. “Cricket with TEA” is gaining popularity while we have also held a “JAZZ at CRICKET with TEA” event, adding jazz to the collaboration.

JCA CEO, Naoki Alex Miyaji said, “Tea and Cricket are both enjoyed by all in diverse ways. I am excited to be able to continue working with Mitsui Norin to attract more people to the enjoyment of Cricket and Tea.”

Meanwhile Kentaro Kikuchi, Executive General Manager of Mitsui Norin said, “Our company’s brand essence for Nitto Black Tea is to create ‘more’ with tea. We are actively developing “With TEA” activities to propose various ways to enjoy black tea. Cricket has a wonderful culture where both teams socialise and enjoy tea during the match. We look forward to continue delivering enjoyment through “Cricket with TEA.”

About Mitsui Norin Co., Ltd:

Mitsui Norin’s history can be traced back to the foundation of Mitsui & Co in 1909. It established the first Japanese black tea brand “Mitsui Black Tea” (currently “Nittoh Black Tea”) in 1927. Today, not only does it import high quality tea from countries where Cricket is popular, such as India and Sri Lanka, but it also promotes the culture of black tea. Mitsui Norin will continue to innovate while protecting core values such as quality and tradition.

• Website: https://www.mitsui-norin.co.jp/
• Nittoh Black Tea: https://www.nittoh-tea.com/
• Online Store “Tea Break”: https://www.mitsui-teabreak.com/