JCA is delighted to welcome Ikemitsu Enterprises as a new partner.

Ikemitsu Enterprises has imported alcoholic beverages from around the world since 1985 with the aim to provide international experiences to people who live in Japan.

*The consumption of alcoholic beverages is forbidden for persons under the age of 20 (minors) in Japan.

Cricket, a sport that is popular in the Commonwealth, is also a place that you can enjoy international experiences as it is enjoyed in Japan by people from around the world. It also has a very social culture where having a drink after a match is popular.

Ikemitsu Enterprises will be proving the JCA mainly with Lion Beer (Lager and Stout), the most popular  beer in Sri Lanka, which will be made available at Cricket events and grounds.

• Comment from Naoki Alex Miyaji, CEO, Japan Cricket Association:

Many Cricket players enjoy a drink after the match with their team mates and opposition. Lion beer is the perfect drink for many to enjoy at Cricket regardless of whether they play or not. We are looking forward to collaborating with Ikemitsu Enterprises to provide enjoyable international experiences for many.

• Comment from Mr. Yasuhiro Kishida, Presiden, Ikemitsu Enterprises:

Our company does not only import and sell alcoholic beverages, but also provides opportunities for many people to learn about the country’s background, characteristics, and culture such as food, tradition, and sports. Cricket is a very popular sport in Sri Lanka, and through Lion beer we would like to promote the attractions of Sri Lanka and contribute to the development of cricket in Japan. In addition, Lion beer is a beer that goes very well with spicy food, especially curry, and we hope that it will be enjoyed and help create new forms of communication in the cricket community in Japan, which has many players who are from countries where curry is the national dish, and connect players and fans from different countries.

[About Ikemitsu Enterprises Co., Ltd.]

Ikemitsu Enterprises has imported alcoholic beverages from around the world since 1985 with the aim to provide international experiences while living in Japan.Currently, we handle approximately 60 types of alcoholic beverages from 15 countries, and sell them through wholesalers and liquor stores to international restaurants, beer bars, clubs, and other restaurants and retailers. We also have stalls at various outdoor and indoor events. We promote our products and the attractions of each country through social media platforms.

Ikemitsu Enterprises Website: https://www.ikemitsu.co.jp/

We are delighted to announce a new partnership with Global Trust Networks Co., Itd. (GTN).

Headquartered in Toshima-ku, GTN is a company that provides comprehensive lifestyle support to foreign residents in Japan. GTN became an Embassy Cup Partner in 2023. In the new partnership, GTN will not only continue it’s involvement with the Embassy Cup but will also remain as an annual partner beyond the event. Through this partnership, the JCA and GTN will celebrate the diversity of people who enjoy cricket in Japan and support the living environment of foreign residents.

• Naoki Miyaji, JCA CEO, commented as follows:

We are very pleased that the partnership with GTN has evolved from an Embassy Cup partner to an annual one. For many of the foreign nationals who enjoy Cricket in Japan, living in Japan comes with many challenges. We hope to support them to overcome such challenges through this partnership.”

• Hiroyuki Goto, Representative Director and President of GTN, commented:

We are very pleased to have this opportunity to continue working with the Japan Cricket Association. Last year, we were able to build a new community through the Embassy Cup, and we hope to further develop the relationship by becoming an annual partner. Cricket is now an Olympic sport, so we hope that the enjoyment of Cricket will further spread across Japan. We are looking forward to contributing to the development of Cricket in Japan through this partnership.

About GTN

With “Making Your Stay in Japan Great” as its vision, GTN has specialized in services for foreign nationals since its inception, providing housing assistance and comprehensive support for living in Japan. GTN offers services centered on its rent guarantor service, including real estate brokerage services, support for living and working in Japan, mobile phone services, credit card services, and more to support foreign nationals, especially those living in Japan. With 70% of its staff consisting of foreign nationals from approximately 20 different countries, GTN handles a variety of cases with an understanding of language and cultural differences.

• Company name: Global Trust Networks Co., Ltd.
• Location: Oak Ikebukuro Building 2nd Floor, 1-21-11 Higashi Ikebukuro, Toshima-ku, Tokyo
• Representative: Representative Director and President Hiroyuki Goto
• Business Description: Rent guarantor, real estate agency, lifestyle support business, telecommunications, human resources, credit card, etc. specialized for foreigners
• URL: https://www.gtn.co.jp

GTN Mission Statement

Over the past 19 years since our establishment, GTN has witnessed profound changes in the business environment, Japanese society, and the global landscape. As we adapt to the evolving times, our business has consistently expanded in collaboration with numerous valued partners.

Throughout this journey, one aspect has remained unwavering – our core philosophy. In the spirit of preserving our enduring principles and celebrating our growth, we have crafted a new mission statement: “Empowering Those Who Empower Japan.” This statement serves as a declaration of our mission, one that aims to transform the vision of an equitable and inclusive Japanese society for foreign nationals into a tangible reality through the diverse range of services we offer. It is also an open invitation to all individuals in Japan to join hands with us and actively contribute to this mission.

*Please see here for full details.

The dates and fixtures for the seventh Embassy Cup are now confirmed with the weekend of the 26th and 27th October set to host the biggest domestic event of the year at the Sano International Cricket Ground. As in previous years, Global Trust Networks Inc. will continue to be a Partner for the event.

As in previous years, there will be eight teams representing cricket cultures from around the world, and each match will be played in T10 format of 90 minutes.

The matches will start from 9:30am on both days. Matches should all conclude by 4:15pm and the Saturday evening will be full of festivities including live music, a prize draw and a raffle will run to raise funds for two children’s charities. On Sunday the 27th, the Tanuma Furosato Matsuri will also be held at the SICG, bringing thousands of people from the local area to experience the fun of the weekend.

During the weekend there will be areas for people to play games and enjoy the food and atmosphere, while there will also be cultural displays from many of the participating teams as the event looks to be a true celebration of crickets’ international appeal.

Entry is free so we look forward to seeing many people come and enjoy the event.